Go from bucket list to the booked trip list.

Our speciality is showing travellers how your tours are the bucket list experience they can't miss.

$150MM+ in digital marketing revenue generated for tour clients. Let's add yours to this total.

From tours of a National Geographic™ "Drives of a Lifetime" in Alaska, to hot springs overlooking the North Sea in Iceland, to North America's only glacier adventure buses, to Land Cruiser tours through the Serengeti, we're highly experienced at marketing tour companies in some of the world's most desirable locations.

Tour advertising is one of the most competitive markets on earth. The big players get bigger every day and squeeze out the independents.

Unless we're working with them.

We know how to make your tours reach future travellers without having to spend like the big companies, and how to reach these travellers at just the right moment to get them to book with you.

Join 30+ brands that used
Rare Look to increase sales

"His responsiveness, quality of work and ability to execute is flawless.

I highly recommend him to anybody in need of digital marketing support."

Stewart MoffattVice President of Marketing | Banff & Lake Louise Tourism

Tour company marketing challenges and how we solve them

Highly specific consumer preferences

We use powerful data analytics to detect changes in traveller online search patterns early.

Expensive advertising costs

After a decade of travel advertising, we know which tactics get the best ROI for every budget level.

Justification of high-end pricing

Coupled with our expert storytelling, your property will become so evocative that consumers will book regardless of price.

Constantly changing platforms

We maintain your visibility on the platforms that actually grow sales, instead of following popular and costly trends.

Saturated tourist destinations

Your story is unique, and we know how to tell it in such a way that you're obviously unique from competitors.

Environmental sensitivity

Our advertising approach puts this front and center to ensure travellers feel good choosing you.

Declining margins from aggregators

We know how to attract travellers to your own site, increasing your margins and lowering advertising costs.

Difficulty in obtaining reviews

We're experts at building robust review capture programs for properties that quickly increase the number of reviews coming in.

Digital Marketing Services

DESIGN

Brand identity

STRATEGY & EXECUTION

Online advertising

STRATEGY & EXECUTION

Campaign work

STRATEGY & EXECUTION

Organic social

STRATEGY & EXECUTION

Copywriting

DESIGN

Creative design

STRATEGY & EXECUTION

Storytelling

DESIGN

Logo design

STRATEGY & EXECUTION

Web design

STRATEGY

Market research

How we can partner to grow online sales of your incredible tours

Full service growth partner

Looking to outsource your entire marketing and lead generation efforts? We can run your show, reliably and cost-effectively.

"We need our marketing to make us more money."

Specific pain point solution

If a particular area of your business is lacking, we'll jump in to fix or upgrade it for you - properly and quickly.

"this part of our business needs help."

New builds and system setups

Are you a new business? Adding a new location or business line? We'll build your online presence properly to scale as you grow.

"this new _____ needs to be built properly."

Ad hoc audits & research

Improve your marketing efficiency and discover untapped opportunities with data audits and custom market research.

"where are we leaving money on the table?"

Questions? Answers.

What's our competitive advantage?
How many clients do you take at once?
How do you minimize our risk?
Why should we work with you now?
What countries do we work in?
Why do we focus solely on tourism?

Let's discuss getting you more bookings

Tell us about your business. We'll discuss some solutions together, and then you can decide if we're a good fit.

grow your bookings